History shows a disruptive technology’s tipping point can be under 5% of market share, that’s all it takes. The number of horses in use peaked in the U.S. once car ownership reached 3%. Gas lighting in the UK peaked with electric lighting at just 2% of the market. Landline phones in the U.S. fell precipitously after mobiles captured 5% of the market. Ji Chen and Koben Calhoun at RMI argue the tipping point has already been passed for solar, wind, … [Read more...]
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