Last week’s announcement by VW that it is setting up a company called “Elli” (short for Electric Life) offering energy services shows VW’s vision of what lies ahead for the automotive industry. It brings them head to head with Tesla and BMW who are already playing a role outside the traditional bounds of the car business. They are the new breed, ready to profit from customers who want to go electric as long as it makes financial as well as … [Read more...]
