The take-off of EVs will happen when the lifetime cost of ownership falls below that for a conventional car. But let’s remember that “lifetime” for a Brit means 4 years as that’s the average period of ownership. Gerard Wynn and Arjun Flora at IEEFA show how the payback period on Gerard’s Renault Zoe ZE50 has been cut by over a fifth simply by signing up to a smart meter tariff. It’s dropped from 10 to 8 years. The UK is nearing the universal roll out of digital meters at home, so other EV users can easily do the same. Still, that’s not good enough. However, by the time the UK’s ban on new gasoline and diesel cars happens in 2030 the payback time for a Renault Zoe will be down to 2 years, according to the authors’ modelling tools. In that light, banning fossil cars in ten years looks like a no-brainer. The authors’ predictions account for gasoline prices, inflation, falling battery and EV costs, rising EV vs conventional driving efficiency, and expected reductions in EV subsidies. Clearly, that payback time depends on the efforts of the whole system, from policy makers, the car industry, the energy sector, all the way down to consumers armed with a smart meter.
Smart tariffs that have been enabled by the rollout of digital meters can cut the payback period on electric vehicles by more than one-fifth, according to U.K. data, and can help Britain achieve its target to ban all new gasoline and diesel cars by 2030, as announced in November.
IEEFA published research in May 2019 that assessed the payback period for buying an electric vehicle (EV) in multiple countries, including the United Kingdom. We measured the payback period as the number of years it would take for an EV owner to recoup the higher upfront cost that’s offset by lower fuel expenses.
In the intervening 18 months, quite a lot has changed, not least because of the coronavirus pandemic. The U.K.’s rate of inflation has fallen to 1.1%, from almost 3%. Gasoline prices have dipped to around £1.13 per litre, down from £1.20. And the U.K. has cut the EV purchase grant almost to £3,000 from £3,500.
Time-of-use electricity tariffs
Something else has changed. The U.K. is nearing a universal rollout of digital meters, which enable electric utilities to offer time-of-use electricity tariffs with differential pricing according to daily peak and off-peak times.
When we first modelled EV payback periods, we assumed the cost of charging would be equivalent to the average residential power price of 16 pence per kilowatt hour (kWh). One of us (Gerard Wynn) has since bought an electric vehicle and signed up for the Octopus Agile tariff, which allows for setting a maximum charging price and automatically shifting charging to off-peak periods. In the past 30 days, for example, the average charge price has been five pence per kWh, with charge prices below one pence also being achieved.
Renault Zoe ZE50 costs £7,000 (€7,730) more than a Clio
What difference can time-of-use tariffs make to EV payback periods?
First, EV markets are changing so fast that the car Gerard is driving now was unavailable last year—a Renault Zoe ZE50 with a 52 kWh battery and 245-mile (394 km) range.
If we assume this car had been available last year and all other data were unchanged, the payback period would be approximately eight years. That isn’t good enough for most consumers. According to the Royal Automobile Club, the average car ownership period in the U.K. is just four years.
That disappointing payback period is partly because of a high price premium compared with the nearest equivalent, a conventional Renault Clio. We calculated the premium to be £7,000, based on a £26,000 purchase price for the new Zoe, versus £19,000 for the Renault Clio.
Smart Charging cuts the payback time by over 20%
Fast-forward to this year. If we consider lower inflation and gasoline prices, and the lower EV grant, the payback period widens to 10 years. However, once we account for off-peak charging at 5 pence per kWh instead of 16 pence, this falls to fewer than eight years.
So, something as simple as switching to available time-of-use-tariffs has cut EV payback periods by more than one-fifth. But payback periods are still too long, at eight years—longer than the period we might expect to own the car.

U.K. EV payback period and return on investment (ROI), assuming 5 pence per kWh charging price
In 2030 the UK will ban new gasoline cars that nobody will want to buy anyway
The U.K. confirmed this week that it would ban the sale of new gasoline cars by 2030. By then, our modelling assumptions indicate the Renault Zoe payback period will be about two years. That’s much better.
That finding is based on our modelling assumptions: Falling EV battery costs (by 10% annually); a falling EV price premium (by £250 annually); rising EV driving efficiency (by 5% annually, versus 2% for a conventional vehicle); and continuing reductions in the EV purchase grant by 10% annually.
For now, it appears that EVs are still too expensive for mass adoption. According to our model, the U.K. government would have to more than double the EV grant to £7,000 from £3,000 to get payback periods shorter than four years.
That level of subsidy may be impossible in an era of cash-strapped, post-COVID recovery. At the least, however, our calculations show that the U.K. government should not reduce the EV grant by too much, too quickly, if it wants to lay a path that rewards early movers today, towards mass adoption of zero-combustion cars within a decade.
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Gerard Wynn is an Energy Finance Consultant writing for IEEFA
Arjun Flora is an Energy Finance Analyst at IEEFA Europe
This article is published with permission
Hi. Was any account taken of congestion chargingnin this study? Several major towns/cities in the UK are considering congestion charginging/low emissions zones. Such schemes may incentivise electric vehicle ownership.
Hi Tim. Thanks for the point. No, congestion charging zones were not included in this analysis. I agree that they can improve the economics for customers that regularly use those zones.
If one wants to implement the Green Deal, Zero Pollution Option, Decolonization etc.. by 2050, one will HAVE to have Energy Storage for Sunset-to-Sunrise needs.
This will entail additional Energy Storage Costs. Therefore, by 2050 Peaking/Non-Peaking will be replaced by Direct/Stored Solar Electricity. TOD Peaking Tariff will be replaced by TON (Time of Night) Storage Tariff premiums…. aligned with the Solar System.
ROI based on Batteries is meaningless as it ignores a lot of other Ownership and After Life Pollution Costs of Dead Batteries. It is NOT Batteries alone that run a vehicle… it just provides Electricity. This “partial analysis” is a partial ROI…. not a “holistic one” that vehicle Owners have to bear.
If you want to reduce Ownership Cost of Non-Polluting EV’s for their (100,000km) life; then the better Option is Non-Polluting CAV’s(Compressed Air Vehicles) that leave “No Waste Behind” for Others to Clean Up…. like Fossil and Nuclear Wastes… but of course not 100,000+ years as in case of the latter… and not require Exchequer Emptying “EV Grants either”!!!
Hi Ajay. Thanks for your comment. In this analysis we were looking only at the relative practical costs for an ICE vs EV purchaser. After life costs are not explicitly borne by the customer and so we did not consider them here.