Activists are taking firms to court over deceiving consumers with questionable climate pledges. Isabel Sutton at Clean Energy Wire summarises the issues. Greenwashing, and therefore misdirecting consumer behaviour, is clearly a barrier to achieving climate goals. The latest IPCC report says consumer behaviour and changes to our lifestyles can result in a 40%–70% reduction in greenhouse gas emissions by 2050.  But unregulated advertising can say … [Read more...]