European car manufacturers are focussing on more profitable SUV and premium EVs, and this is slowing down the adoption of EVs overall, according to an analysis by T&E. It also means consumers are paying far more than they should be for mass-market compact EVs. To make the point, T&E reveals that the average price of a battery electric car sold in Europe has increased by 39% (+€18,000) since 2015 while in China it has fallen by 53%. If car … [Read more...]
Affordable €25k EVs by 2025: Europe’s carmakers can do it. Instead they’re making more profitable SUVs
T&E present a summary of their study which shows that European carmakers can produce affordable EVs (40 kWh LFP battery, 250-300 km range) priced at €25k by 2025 with a reasonable 4% profit margin. Priced for the mass market, this would add a million extra EV sales annually, accelerate the removal of combustion engines, and counter China’s dominance of the EV market. The obstacle is the insistence by Europe’s leading manufacturers - BMW, … [Read more...]